1. 樹立品牌形象并保持一致性

1. Establish brand image and maintain consistency

品牌形象是你企業(yè)的指示燈。代運(yùn)營(yíng)商必須確保在各個(gè)短視頻平臺(tái)上如果同一個(gè)賬號(hào)代表著你的公司，那么你的品牌形象應(yīng)該是一致的。

Brand image is the indicator light of your company. Proxy operators must ensure that if the same account represents your company on various short video platforms, then your brand image should be consistent.

2. 在短視頻平臺(tái)上建立自己的社區(qū)

2. Establish your own community on short video platforms

在短視頻平臺(tái)上建立自己的社區(qū)，代運(yùn)營(yíng)商可以增加宣傳以及互動(dòng)。建立一些話題標(biāo)簽支持，建立討論區(qū)的方法也是可行的。

Establish your own community on short video platforms, and the proxy operator can increase promotion and interaction. Establishing some topic tags to support and creating discussion forums is also feasible.

3. 適當(dāng)?shù)耐茝V

3. Appropriate promotion

在海外短平臺(tái)上開展適量的投放，提高廣告效益和品牌知名度。要根據(jù)短視頻平臺(tái)、目標(biāo)受眾、產(chǎn)品推廣周期等情況進(jìn)行調(diào)整，投放廣告效果才會(huì)。

Carry out moderate advertising on overseas short platforms to improve advertising efficiency and brand awareness. To achieve the best advertising effect, adjustments should be made based on the short video platform, target audience, product promotion cycle, and other factors.

4. 格式化的內(nèi)容

4. Formatted Content

海外短視頻平臺(tái)上觀眾的注意力比較短暫，格式化的內(nèi)容是更有效的策略。代運(yùn)營(yíng)商通常會(huì)對(duì)短視頻的品質(zhì)和內(nèi)容進(jìn)行高標(biāo)準(zhǔn)化要求，讓你觀眾更加易于接受和認(rèn)同。

The attention span of viewers on overseas short video platforms is relatively short, and formatted content is a more effective strategy. Proxy operators usually have high standards for the quality and content of short videos, making it easier for your audience to accept and identify with them.

5. 分析和反饋

5. Analysis and feedback

代運(yùn)營(yíng)商需要通過(guò)分析和反饋來(lái)確定推廣的效果。讓觀眾可參與項(xiàng)和調(diào)查。這樣一來(lái)就可以了解用戶的評(píng)價(jià)和需求，同時(shí)也可以改進(jìn)推廣策略。

Proxy operators need to determine the effectiveness of promotion through analysis and feedback. Allow the audience to participate in the project and survey. In this way, we can understand user evaluations and needs, and also improve promotion strategies.