對短視頻進(jìn)行有效包裝

　　Effectively package short videos

　　1、抖音短視頻的策劃和制作

　　1. Planning and production of Tiktok short video

　　確定風(fēng)格類型

　　Determine the style type

　　確定可以持續(xù)生產(chǎn)的內(nèi)容類型，在平臺上找到對標(biāo)品類賬號的視頻進(jìn)行參考

　　Determine the types of content that can be continuously produced and find videos of benchmark category accounts on the platform for reference

　　拆分鏡頭腳本

　　Split shot script

　　詳細(xì)拆分每個鏡頭完成腳本內(nèi)容，替換腳本中產(chǎn)品達(dá)到舉一反三的效果

　　Break down each shot in detail to complete the script content, replace the products in the script to achieve the effect of drawing lessons from one example to another

　　視頻制作發(fā)布

　　Video production and release

　　根據(jù)腳本制作視頻，按照要求發(fā)布視頻。

　　Create a video based on the script and publish it according to the requirements.

　　2、短視頻數(shù)據(jù)實時監(jiān)控

　　2. Real time monitoring of short video data

　　找到對標(biāo)賬號，借助工具對數(shù)據(jù)進(jìn)行實時監(jiān)控，找到爆款短視頻關(guān)鍵數(shù)據(jù)節(jié)點(diǎn)，在關(guān)鍵節(jié)點(diǎn)集中引流引爆短視頻。

　　Find benchmark accounts, use tools to monitor data in real-time, identify key data nodes for popular short videos, and concentrate on attracting traffic and igniting short videos at these key nodes.

　　3、根據(jù)發(fā)展階段確定內(nèi)容創(chuàng)作側(cè)

　　3. Determine the focus of content creation based on the development stage

　　處于不同發(fā)展階段的企業(yè)在短視頻內(nèi)容定位和側(cè)重上有所不同。以服飾行業(yè)為例，中小企業(yè)品牌在內(nèi)容營銷能力上處于新手期，初步嘗試數(shù)字化轉(zhuǎn)型，粉絲量級在1W內(nèi)，“實用”是其主要的內(nèi)容定位，因此可以通過產(chǎn)品展示、店內(nèi)實況展示和原生拆裝口播介紹企業(yè)基礎(chǔ)信息，吸引剛需粉絲關(guān)注。

　　Enterprises at different stages of development have different positioning and emphasis on short video content. Taking the clothing industry as an example, small and medium-sized enterprise brands are in the novice stage of content marketing ability, and have initially attempted digital transformation. Their fan base is within 10000, and "practicality" is their main content positioning. Therefore, they can introduce basic information of the enterprise through product displays, in store live displays, and native disassembly and assembly broadcasts to attract the attention of essential fans.

　　不同企業(yè)發(fā)展階段內(nèi)容側(cè)重建議

　　Suggestions on the emphasis of content in different stages of enterprise development

　　選擇合適的硬件拍攝器材

　　Choose appropriate hardware shooting equipment

　　短視頻拍攝設(shè)備分為拍攝工具和輔助工具，拍攝工具包括手機(jī)、相機(jī)和無人機(jī)等其他設(shè)備；輔助工具包括穩(wěn)定設(shè)備如自拍桿、三腳架，收聲設(shè)備如指向型麥克風(fēng)，燈光設(shè)備如補(bǔ)光燈等。

　　Short video shooting equipment is divided into shooting tools and auxiliary tools. Shooting tools include other devices such as mobile phones, cameras, and drones; Auxiliary tools include stabilizing devices such as selfie sticks and tripods, sound receiving devices such as directional microphones, and lighting devices such as fill lights.

　　短視頻拍攝常見工具清單

　　List of common tools for short video shooting

　　其中，常規(guī)設(shè)備手機(jī)、穩(wěn)定器、打光燈為短視頻拍攝必備設(shè)備，如果有人聲，則需要準(zhǔn)備收聲設(shè)備。

　　Among them, conventional devices such as mobile phones, stabilizers, and lighting lights are essential for short video shooting. If there is human voice, sound receiving devices need to be prepared.

　　需要注意的是，在準(zhǔn)備硬件設(shè)備時，不一定越越好，根據(jù)視頻質(zhì)量和拍攝需求選擇合適的拍攝工具即可。

　　It should be noted that when preparing hardware devices, it is not necessarily better to have more advanced ones. Choose the appropriate shooting tool based on video quality and shooting needs.

　　另外不要忽視輔助設(shè)備的作用，一個小小的補(bǔ)光燈可以大大提升視頻質(zhì)感。

　　Also, don't ignore the role of auxiliary equipment, a small fill light can greatly enhance the quality of the video.

　　本文由 濟(jì)南短視頻運(yùn)營  友情奉獻(xiàn).更多有關(guān)的知識請點(diǎn)擊 http://www.44666.com.cn/   真誠的態(tài)度.為您提供為的服務(wù).更多有關(guān)的知識我們將會陸續(xù)向大家奉獻(xiàn).敬請期待.

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