建設一個成功的網站，必須要解決的就是網站內容問題，即確定網站的主題和網站的定位。那么我們先來講解一下怎么確定網站主題.

To build a successful website, the first thing that must be solved is the issue of website content, that is, determining the theme and positioning of the website. So let's first explain how to determine the main image of a website

如果是做比較小型的網站，那么網站的中心思想容易確定，因為小網站本身規模很小，資金也不多，不會想去做面面俱到的綜合性站點。這樣的話，針對性就非常強。

If it is a relatively small website, the central idea of the website is easy to determine, because small websites themselves are small in scale and have limited funds, and they do not want to create comprehensive websites that cover all aspects. In this way, the targeting is very strong.

如果是做比較大型的網站，那么網站的主題就沒有那么容易確定了，既要內容充實，又要突出，體現特色，避免面面俱到。說起網站的中心思想，這個東西說大也不大，說小也不小。因為初建站的時候，就應該換位思考，并設想一下網站的目標客戶群是誰，這些用戶會單擊哪些關鍵詞，以及這個網站以后如何宣傳，在宣傳時所涉及的人力和財力。

If it is a relatively large website, the theme of the website is not so easy to determine. It is necessary to enrich the content, highlight the key points, reflect the characteristics, and avoid covering everything. Speaking of the central idea of a website, this thing is neither big nor small. Because when building a website initially, developers should think from their perspective and imagine who the target customer group of the website is, which keywords these users will click on, how the website will be promoted in the future, and the manpower and financial resources involved in promotion.

假如是做公司網站，剛開始開發的時候，就必須制定好用戶需求，同時制定經營方案。如果只制定好需求，僅僅只是確定了主題，并沒有確定好定位，而中心思想是既包括主題也包括定位的。當制定好運營方案以后，基本上可以知道可行性有多高了。運營方案的內容包括很多，基本的應該包括客戶怎樣宣傳，怎樣讓網站流量多、回頭客高，前期的宣傳，后期怎樣完善，網站的主題怎樣宣傳，IP值達一萬以后如何運營，流程是否可以走通，網站有沒有競爭對手，競爭對手是如何做的。

If you are building a company website, at the beginning of development, you must formulate user requirements and develop a business plan. If only the requirements are formulated, only the theme is determined, and the positioning is not determined, the central idea includes both the theme and the positioning. After formulating the operational plan, we can basically know how feasible it is. The content of the operation plan includes many aspects, the most basic of which should include how to promote customers, how to increase website traffic and repeat customers, early promotion, how to improve in the later stage, how to promote the website theme, how to operate after reaching an IP value of 10000, whether the process can be smooth, whether the website has competitors, and how the competitors do it.

假如是商業性質的站點，例如網絡購物，一般對于草根站長是很難的，因為建立和維持一個購物類網站需要花費很多的人力、物力和財力。對于商業性質的網站來說，非常關鍵的一點，就是有足夠多的用戶訪問所提供的購物平臺以及相信網站中所宣傳的商品，不但要做人氣還要做信用，兩者缺一不可。在目前形勢下草根站長不太容易做到這些。

If it is a commercial website, such as online shopping, it is generally difficult for grassroots webmasters because establishing and maintaining a shopping website requires a lot of manpower, material resources, and financial resources. For commercial websites, it is crucial to have enough users accessing the shopping platform provided and believing in the products promoted on the website. Not only should it be popular, but it should also be trustworthy. Both are indispensable. It is not easy for grassroots webmasters to achieve these under the current situation.

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