在算法的迷宮里，人設就是賬號的導航儀。它不是精心設計的劇本，而是讓賬號像真實的人一樣呼吸、成長、互動。當用戶刷到視頻時，看到的不是廣告，而是一個有血有肉的故事主角。

　　In the maze of algorithm recommendations, the persona is the navigator of the account. It is not a carefully designed script, but rather a way for the account to breathe, grow, and interact like a real person. When users come across a video, what they see is not an advertisement, but a flesh and blood story protagonist.

　　找到你的「人設基因鏈」

　　Find your 'persona gene chain'

　　每個企業都藏著未被發現的DNA。制造業企業可以解鎖「技術極客」基因，用顯微鏡頭拆解產品黑科技；教育機構能「知識擺渡人」屬性，把公式定理變成探險地圖；餐飲品牌則可釋放「味覺魔法師」潛能，讓食材碰撞的聲響成為聽覺盛宴。關鍵要找到企業基因與用戶興趣的交叉點，就像把術語翻譯成用戶聽得懂的語言。

　　Every enterprise hides undiscovered DNA. Manufacturing companies can unlock the "tech geek" gene and use microscopic lenses to dismantle product black technology; Educational institutions can activate the 'knowledge ferryman' attribute and turn formulas and theorems into exploration maps; Catering brands can unleash the potential of a "taste wizard" and turn the sound of food colliding into an auditory feast. The key is to find the intersection between corporate genes and user interests, just like translating professional terminology into language that users can understand.

　　打造「記憶點矩陣」

　　Creating a 'Memory Point Matrix'

　　人設需要像品牌LOGO一樣可識別。視覺上，可以設計「三件套符號」：標志性穿搭（如實驗室白大褂）、固定道具（如工程師的游標卡尺）、專屬動作（如開場敲擊黑板）。聽覺上，創造「聲音印記」：可以是特色方言、固定開場白，甚獨特的BGM剪輯節奏。這些元素要像拼圖般組合，讓用戶看到任何一塊都能聯想到賬號。

　　The persona needs to be recognizable like the brand logo. Visually, a "three piece set of symbols" can be designed: iconic outfits (such as lab coats), fixed props (such as engineers' vernier calipers), and exclusive actions (such as tapping the blackboard at the beginning). Auditively, create a 'sound imprint': it can be a distinctive dialect, a fixed opening statement, or even a unique BGM editing rhythm. These elements should be combined like a puzzle, so that users can associate any piece with their account.

　　構建「情感共鳴艙」

　　Building an 'Emotional Resonance Cabin'

　　好的人設不是單向輸出，而是雙向對話。可以設計「人設日記體」：主賬號發布「技術總監的日常」，子賬號用「實習生視角」補充幕后花絮；發起「人設問答挑戰」，讓用戶決定下期視頻主題；甚策劃「人設翻車現場」，用自嘲式幽默拉近距離。關鍵要營造「陪伴感」，讓用戶覺得賬號是真實存在的朋友。

　　A good persona is not one-way output, but two-way dialogue. You can design a "persona diary style": the main account posts "The Daily Life of the Technical Director", and the sub accounts supplement behind the scenes footage with "Intern Perspective"; Initiate a 'Character Q&A Challenge' to allow users to decide on the theme for the next video; Even planning a 'human designed crash scene' to bring people closer with self deprecating humor. The key is to create a sense of companionship, making users feel that their account is a real friend.

　　設置「成長進度條」

　　Set up a 'growth progress bar'

　　人設需要像養成游戲般持續進化。可以規劃「季度人設副本」：季度打造形象，第二季度解鎖生活面，第三季度嘗試跨界合作。在內容設計上，采用「721法則」：70%內容夯實定位，20%行業熱點保持新鮮，10%實驗性內容探索邊界。記住：人設不是凝固的雕像，而是會呼吸的生命體。

　　The character design needs to evolve continuously like a nurturing game. You can plan a 'quarterly persona replica': create a professional image in the first quarter, unlock the lifestyle in the second quarter, and try cross-border cooperation in the third quarter. In terms of content design, the "721 rule" is adopted: 70% of professional content is firmly positioned, 20% of industry hotspots are kept fresh, and 10% of experimental content explores boundaries. Remember: a persona is not a frozen statue, but a breathing organism.

　　打造短視頻人設的本質是構建數字人格。它不需要無缺，而是要有辨識度；不必迎合所有人，而是吸引同頻者。當賬號能持續輸出有溫度、有態度、有互動的內容，用戶自然會記住這個「虛擬朋友」。運營者的智慧，在于找到企業特質與用戶需求的公約數，讓賬號在算法海洋里活成獨特的燈塔。

　　The essence of creating a short video persona is to build a digital personality. It doesn't need to be perfect, it needs to have recognition; Don't cater to everyone, attract like-minded individuals. When an account can continuously output content with warmth, attitude, and interaction, users will naturally remember this' virtual friend '. The wisdom of operators lies in finding the greatest common divisor between the characteristics of the enterprise and the needs of users, allowing the account to live as a unique beacon in the ocean of algorithms.

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